A Work of Stunning Artistic Achievement
One year before the Fisher Body Craftsman's Guild (FBCG) launched in 1930, a Detroit News newspaper article covering the burgeoning "Industrial Art" arena quotes Mr. Earl's positive vision regarding creating a new army, i.e., the next generation, "It is indeed a queer thing," said Mr. Earl "that while the motor industry is one of the most powerful in the country, no important course are being given in the schools in automobile design. Such a course should depend upon the closest cooperation between the students and the automobile industry."
The following material supplies additional supporting documentation on how Harley played the most significant role towards making the car a more artful product during the twentieth century.
The miracle of the mid 20th century industrialized art world is directly linked to Mr. Earl's becoming America's Car Design Pioneer, and, the FBCG and the Detroit Institute of Styling (both geared to develop highly paid auto stylists, i.e., car designers, see below) were offshoots of this new business calling.
Harley taught General Motors how to get its game on by first creating a car design department (where "determination of policy" was at stake) inside any auto manufacturer's hierarchy. It was the key to unlocking a new and more modern universe of auto making and this area still plays an enormous role in GM's ongoing success story. As a matter of fact, car design is the differentiator why GM still remains, for over 85 years in a row, America's largest auto maker. Furthermore, the stream of professionally designed industrialized art flowing off this company's assembly lines continues being a beacon of volume production success in today's giant consumer auto making arena.
An American Original
Historical picture, above, by GM Photographic demonstrates the DNA of Harley Earl. Every global car maker today follows this exact technological business pattern (pre-engineering a car or truck ahead of time) in full-size clay model mode within a state-of-the-art car design department.
For those thinking Harley's Car Design operating system is "low tech" in 2017, just look at one of his state-of-the-art design studios, pic directly above, from 1964; what you see in this picture is "exactly" what every car company in the world today is using to birth all their car and truck designs! The technology has held the test of time and computers are still way behind and/or no where near superseding this advanced building template and/or methodology. Before coming to GM, H.J. Earl had already perfected using all new tools (some of which are seen in the above photo) and created an entirely new hybrid engineering language. Furthermore, the entire "glossary of terms" still used by all car designers, around the world today, is built on the ones HJE originally created long ago.
Why did Harley's invention of creating this formalized business pattern entail such an incredible forward vision, hence becoming such a titanic achievement today? Because since the end of WW Two, every car and truck -- worldwide -- comes to life using this pioneer's advanced car design technology. Yes, it's truly an astounding figure, 1 billion cars and trucks stem from the original clay modeling process the California engineer Harley Earl invented.
See for yourself how the pictures below provide more vivid proof on how every major auto maker in the world today is following the Harley Earl way of building modern automobiles. Simply type this simple phrase into your favorite search engine: full size clay models of cars. Then you'll see Harley's Clay Army pop up on your screen like you've never seen it before!