When the internet was still young and gaining traction in 2003, a popular magazine - Automobile - reported on "an enormous stock" (see arrow in page-shot below) of newly uncovered U.S. auto scene documents and historical photos being posted online for the first time. This website created a need and a want for the over 1000 historical photos and countless vintage auto news articles we presented at the site.
The carofthecentury.com website enjoyed a solid online fan base and is still accessible by invitation only.
IBD Leaders & Success newspaper article below credits carofthecentury.com as a source.
This 6-min video clip gives a glimpse of the Harley Earl advertising campaign that kicked off in the Sept., 2002. The clip includes a mini-documentary on why we created the campaign using modern pitchman Tiger Woods, who stared in all of the initial TV ads (Woods was marketing gold then) to be the living Buick spokesman alongside a ghost of Harley Earl.
After which Harley Earl's name and look-a-like actor, John Diehl, started popping up on TV in Buick ads in 2002, helping our new website become successful surpassing 500,000 unique visitors in its first three years. The site also allowed audiences to start seeing new information about the true side of Detroit's greatest leadership/success story.
Carofthecentury.com was aimed to give car lovers and members of the auto journalistic community a look at GM's modern A-team business players of the mid-twentieth century era. Why? Simply put, these leaders were GM's authentic true heroes who created a winning dynasty of consumer products using Design & Technology as their sword of power vaulting the company to the top of the business world. And, long after these leaders died, their efforts had cemented GM near a 50% market share for decades of time.
Carofthecentury.com gave car lovers and media members just what they wanted with many of the photos were in living color and this online portal displayed newspaper stories demonstrating GM's amazing fact sheet and/or mid-twentieth century track record as well as some hard to find reel footage clips, too. So, word traveled fast and people kept coming back because they became accustomed to seeing GM's champion players (exemplary leaders) rise up off the online pages of this new website. Visitors sat back in the comfort of their home or office and dreamed about the good old days when America's winning identity was often associated with owning or driving a GM car designed by Harley Earl and team.