Harley Earl literally invented the design success of the largest company of the twentieth century, General Motors. He led a brand new team of players that became the driving force behind the company's explosive market share rise from the late 1920s into the '60s. 

Harley Earl literally invented the design success of the largest company of the twentieth century, General Motors. He led a brand new team of players that became the driving force behind the company's explosive market share rise from the late 1920s into the '60s. 

Father of Car Design 

Harley was the auto industry's first design superstar and to this day is largely responsible for turning car designers into the Rock Stars of the auto industry. Leslie M. Kendall, chief curator of the Petersen Automotive Museum in Los Angeles, Ca. put it this way, "Harley J. Earl is one of the most hotly collected artists of the 20th Century."

As the father of the car design profession in America, Harley Earl (HJE) was the first person to bridge the art world to mass production in the auto industry. This pioneering engineer of desire called it, “the Modern Art of Industry.” Through his studio doors rolled the cars that would ignite a nation's love affair with the automobile, establishing Detroit as the auto design capital of the world, creating a huge contemporary art market, and enabling the auto industry to become mid-twentieth-century America’s economic backbone. His accolades are as numerous as they are diverse: inventing the concept car, being the first to use full-size clay modeling, fathering the Corvette, hiring and advancing women car designers, first autonomous cars, creating the landmark Auto Design Scholarship program, and supplying the car design curriculum to such universities as Art Center College of Design and Pratt Institute. 


Planning an Event 

Nobody brings the art and engineering world of Car Design to life better than Richard Earl. Book him today for a speaking engagement. 

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HJE's Independent Design Firm 

Find out why this company (separate from GM) gave this entrepreneur great power in and outside the auto industry.

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Foundation of ADP  

By 1969, most auto industry execs knew HJE invented the Auto Design Profession (ADP); find out how and why this changed as time passed. 

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 Join the HJE Community  

With thousands of historical black/white and color photos visit the "Harley J. Earl – I LOVE AUTOMOBILES" facebook page. 

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