HJE's Legacy

"He turned the business of designing, mass-producing and marketing automobiles on its head."

The following two paragraphs kick off a comprehensive 2007 magazine article entitled, The Lost Legacy of Harley Earl. The most important part of the story, in 2015, is how "HJE's Legacy" is not lost anymore. 

List, above, from article showing HJE achievements. Side-by-side: '28 LaSalle & '54 Olds F-88

How many times have you heard the phrase "As GM goes, so goes the nation"? How often have you come across someone referring to "America’s love affair with the automobile"? These common sayings epitomize American culture in the twentieth century and remind us of a heritage that we struggle to retain. And this tradition probably would not exist if not for one man — Harley Earl. 

Harley Earl came to General Motors in 1927 and retired in 1958. During that time, he turned the business of designing, mass-producing and marketing automobiles on its head. With the possible exception of Henry Ford, no other person has single-handedly contributed more to the evolution of the modern automobile industry.